Jamie Lynn 20 Year
Background
A retrospective celebrating the 20 year career of professional snowboarder, artist and musician Jamie Lynn. This digital experience was the cornerstone of a comprehensive campaign, serving as a tribute to showcase his art, photographs and a unique multi-brand product collection from Vans, Dragon Eyewear and Lib Technologies.
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Jamie's Mountain Wave artwork served as the unifying piece across three brands, tying all of the products in the collection together and paying tribute to his background in snow and surf.
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Experience
Archived photography and quotes from the sports most influential individuals, the experience relied on full screen imagery and a single page scrolling format to give it a feel as though flipping through a print magazine.
Digital Campaign
The digital campaign included email, social, contest giveaways and paid media. Banner ads, site takeovers and site gates on websites such as Transworld Snowboarding, Snowboarder and Yobeat all served as drivers to the experience.
Site takeovers on Snowboarder and Yobeat provided an entry point into the experience
Process
Acting as the digital art director I oversaw the the site experience from concpet to completion including sitemapping, wireframing, design and photo curation as well as the creation of all digital assets.
Jamie's Mountain Wave artwork served as the unifying piece across three brands, tying all of the products in the collection together and paying tribute to his background in snow and surf.
