https://davidkiker.com David Kiker Fri, 27 Jun 2025 21:56:57 +0000 https://davidkiker.com en https://davidkiker.com/Ratings-optimizations Fri, 27 Jun 2025 21:56:57 +0000 David Kiker https://davidkiker.com/Ratings-optimizations https://davidkiker.com/Desktop Mon, 07 Sep 2020 20:31:37 +0000 David Kiker https://davidkiker.com/Desktop <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/5977cfeb322a47cb3f6167accb46f7d91624cb41258e4802b8706520c30d3bae/mac.png" data-mid="82040532" border="0" data-draggable alt="About" data-caption="About" src="https://freight.cargo.site/w/800/i/5977cfeb322a47cb3f6167accb46f7d91624cb41258e4802b8706520c30d3bae/mac.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="82040535" border="0" alt="Benchmark Testing Process" data-caption="Benchmark Testing Process" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/46e5865667b5ce45e4619965c92b98b72d72496a69e2b08a599ada3f46f128d8/pdf.png" data-mid="82040544" border="0" data-draggable alt="Resume" data-caption="Resume" src="https://freight.cargo.site/w/1000/i/46e5865667b5ce45e4619965c92b98b72d72496a69e2b08a599ada3f46f128d8/pdf.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="82040535" border="0" data-draggable alt="The North Face Layering Tool" data-caption="The North Face Layering Tool" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="82040535" border="0" data-draggable alt="Product Page Redesign" data-caption="Product Page Redesign" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="82040535" border="0" data-draggable alt="The North Face x Brain Dead" data-caption="The North Face x Brain Dead" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/70c62e57dc64fd3492f20d728e2b93c075ee223ce14445af8396b5109271ca44/globe.png" data-mid="82040543" border="0" data-draggable alt="Peak of the Week Blog" data-caption="Peak of the Week Blog" src="https://freight.cargo.site/w/1000/i/70c62e57dc64fd3492f20d728e2b93c075ee223ce14445af8396b5109271ca44/globe.png" /> https://davidkiker.com/The-North-Face-X-Brain-Dead Thu, 20 Aug 2020 20:42:23 +0000 David Kiker https://davidkiker.com/The-North-Face-X-Brain-Dead The North Face x Brain DeadApplying the Design Thinking process and ideation techniques to a marketing campaign to develop a unique digital experience showcasing the collaborations product collection. BackgroundThis project was a collaborative product collection between The North Face and the LA based streetwear brand Brain Dead titled An Expedition of the Mind. This unlikely paring targets a fashion focused consumer by leveraging fans of both brands, relying on Brain Dead’s credibility as a streetwear brand and The North Face’s iconic status in the outdoors. <img width="2110" height="1046" width_o="2110" height_o="1046" data-src="https://freight.cargo.site/t/original/i/53306dca6aa64f0abf5ad2e47c50c4d46b932671e074150e9b6cba4d9c8976ad/Products.jpg" data-mid="83336761" border="0" src="https://freight.cargo.site/w/1000/i/53306dca6aa64f0abf5ad2e47c50c4d46b932671e074150e9b6cba4d9c8976ad/Products.jpg" /> Psychedelic graphics and enhanced color elements bring unexpected detail to classic icons from The North Face. RoleMy role as the project lead for the digital experience included defining project goals and deliverables, running ideation sessions, leading design direction and managing a team to execute the work. Process I chose to utilize the Design Thinking process to first understand and define the problem, then to ideate on concepts in order to produce an uncommon solution that would match the spirit of the collection. <img width="1980" height="392" width_o="1980" height_o="392" data-src="https://freight.cargo.site/t/original/i/304f4b1c340280ef0cf482b95dba9954ae89a6c7c05c757b70832f94d2a709ab/Screen-Shot-2021-10-30-at-11.29.36-AM.png" data-mid="123128650" border="0" src="https://freight.cargo.site/w/1000/i/304f4b1c340280ef0cf482b95dba9954ae89a6c7c05c757b70832f94d2a709ab/Screen-Shot-2021-10-30-at-11.29.36-AM.png" />Design Thinking process Empathize &amp; Define I began by interviewing stakeholders and working with Customer Insights to define our audience. The target was 18-35, lived in an urban environment, well versed in technology with a social interest in the outdoors. The goal was to create an experience highlighting the collection that brings this consumer to the site, prioritizing impressions, page views and social sharing as metrics. Ideation The concept for the digital experience was born out of multiple ideation sessions run with various teams across several departments.&nbsp; Setting a time limit for each, I led participants through various exercises where we discussed ideas and dot voted on the best solutions. The following are a few of the techniques we used. Worst idea Brainwriting Crazy eightsAs the facilitator I ran these sessions and collected their output, narrowing the ideas down to a focused concept to achieve the defined goals of the project. Prototyping Once the ideation was completed the project moved toward a more traditional agile approach of working. Working with another designer we took the concepts from ideation workshop and built out a content map, wireframes and user flows that we could take to the development team for evaluation and create content against. Due to its technical concept the project required a close partnership with the development team early on. I oversaw the creation and execution of the creative assets, digital strategy and creation of the experience working with the product team, social team, events team, merchandising and PR to ensure a coordinated role out of the brand’s most eminent collection of 2019. <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/a37fe2b527e40ddb4093ee8cd3e8ad357f85dc9f1147789f2800e3fb1b3578ea/Concept.png" data-mid="82040628" border="0" src="https://freight.cargo.site/w/1000/i/a37fe2b527e40ddb4093ee8cd3e8ad357f85dc9f1147789f2800e3fb1b3578ea/Concept.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/98e2919d38c6c029ada2e9408eb4e537bef8a67385ed5a7e60938964cbce7053/IMG_0095.jpg" data-mid="82040625" border="0" src="https://freight.cargo.site/w/1000/i/98e2919d38c6c029ada2e9408eb4e537bef8a67385ed5a7e60938964cbce7053/IMG_0095.jpg" /> Starting with sketches and analog prototypes. ExperienceConceived as a journey inside the mind of the explorer on a quest to achieve higher knowledge. Part look-book, part shopping site the experience utilized story telling and interactivity to engage users and showcase the collection. The final output was an immersive microsite experience comprised of 3 chapters. Each chapter featured a short video skit of Kyle Ng, Brain Dead’s founder, and Ashima Shiraishi, brand athlete, highlighting several products within the collection. <img width="1090" height="687" width_o="1090" height_o="687" data-src="https://freight.cargo.site/t/original/i/9f8e8db577eab6e741437c0df490cfb35f6c2d456bcc190c85a6e149fc023d71/Chapter-1---Mobile.jpg" data-mid="83342947" border="0" src="https://freight.cargo.site/w/1000/i/9f8e8db577eab6e741437c0df490cfb35f6c2d456bcc190c85a6e149fc023d71/Chapter-1---Mobile.jpg" /> <img width="1386" height="887" width_o="1386" height_o="887" data-src="https://freight.cargo.site/t/original/i/a044a3bc0fb73ec86a182c59c7942294af61fb5720fe92e604dcecd6e36f7c2a/Chapter-1.jpg" data-mid="83338449" border="0" src="https://freight.cargo.site/w/1000/i/a044a3bc0fb73ec86a182c59c7942294af61fb5720fe92e604dcecd6e36f7c2a/Chapter-1.jpg" /> <img width="1386" height="887" width_o="1386" height_o="887" data-src="https://freight.cargo.site/t/original/i/6bd290b542c1664527cb0817ef91fab23aff39ca735c38275ddbcd1ba3504efa/Chapter-1---Product.jpg" data-mid="83339946" border="0" src="https://freight.cargo.site/w/1000/i/6bd290b542c1664527cb0817ef91fab23aff39ca735c38275ddbcd1ba3504efa/Chapter-1---Product.jpg" /> The experience tells a progressive story of two climbers moving through a fantastical landscape of mountains and art on a journey toward enlightenment. By presenting this collection in a surreal alpine environment the campaign nodded to The North Face’s roots in the mountains while targeting the contemporary, fashion focused consumer. The journey ends at the top of the mountain, having achieved enlightenment and provides a gateway to the full collection on thenorthface.com. <img width="1090" height="687" width_o="1090" height_o="687" data-src="https://freight.cargo.site/t/original/i/a421d503d5e09bcdf9f10ad37c1713ec07a963752d500de1cf573c1a362f697b/Chapter-3---Mobile.jpg" data-mid="85830913" border="0" src="https://freight.cargo.site/w/1000/i/a421d503d5e09bcdf9f10ad37c1713ec07a963752d500de1cf573c1a362f697b/Chapter-3---Mobile.jpg" />Testing Remote unmoderated user testing was conducted using prototypes to refine interactions, navigation and language. Early feedback uncovered difficulty gauging progress through the experience and content heavy sections that served as roadblocks to moving forward. Iterations looked closely at providing clear navigation to users and paired down copy to support the page. Digital Campaign The collection release was teased out prior to launch through social posts and paid media. This culminated with a release party at Dover Street Market in Los Angeles covered by a number of fashion media outlets such as Hypebeast and Highsnobiety, raising awareness along with a detailed social plan across all of The North Face’s accounts all of which served to drive to the experience. <img width="1090" height="687" width_o="1090" height_o="687" data-src="https://freight.cargo.site/t/original/i/e1cc222421e1ae0329edaf6a8d4b3dbd49acc7ac2b9405ceb07775c54f511cde/Instagram.jpg" data-mid="83349727" border="0" src="https://freight.cargo.site/w/1000/i/e1cc222421e1ae0329edaf6a8d4b3dbd49acc7ac2b9405ceb07775c54f511cde/Instagram.jpg" /> Outcomes The collaboration and its digital experience generated a 44% increase in weekly social impressions and a 65% increase in site traffic while its success led to a second and third collection released in 2020 and 2021 respectively. <img width="1090" height="687" width_o="1090" height_o="687" data-src="https://freight.cargo.site/t/original/i/f8c765f2cc5979ca631a9170a6e3896bc9e88560bb54f7bc44e1a1b88c0ca6e9/-Products---model.jpg" data-mid="83344879" border="0" src="https://freight.cargo.site/w/1000/i/f8c765f2cc5979ca631a9170a6e3896bc9e88560bb54f7bc44e1a1b88c0ca6e9/-Products---model.jpg" /> https://davidkiker.com/Layering-Tool Fri, 29 Oct 2021 23:25:27 +0000 David Kiker https://davidkiker.com/Layering-Tool The North Face Layering Tool Using customer research to shape outcomes and reframe project deliverables. Background Stakeholders requested a step-by-step layering tool with the goal of educating users on the benefits of layering technical gear to encourage the purchase of multiple products together. Rather than creating a tool based on an unverified assumption, this project focused on reframing the work using business goals, customer research and testing to determine an output. RoleAs the project lead I was responsible for working with stakeholders to define outcomes and deliverables, conducting research, leading the design direction and managing a team to execute the work. &nbsp; Business GoalsThe objective of this project was based on education around layering products in order to increase average order value. Rather than starting with a solution I worked with stakeholders to first align on key results the project intended to address.Feature adoption rateNumber of conversions ResearchBased on these business goals, we conducted research to understand how users shop for technical products and layering systems. This would give us insight into users mentality while shopping and help determine whether the requested experience was the best solution or if there were additional factors that needed consideration. Key customer research findings When shopping for technical products users want the ability to dig into the details. Users rely on product filters to narrow down relevant products Users consider reviews and detailed sizing information in order to make an informed purchasing decision. Our findings showed that creating a new experience outside of the traditional shopping funnel had potential to disorient users and deprive them of the traditional tools they use to make decisions on technical products. With this in mind we began working on a solution that would prioritize user shopping behavior. Prototype By focusing on the user experience on Product Landing and Product Detail Pages I led our design team in drafting prototypes that would both support the research findings and target our defined metrics. <img width="1262" height="1528" width_o="1262" height_o="1528" data-src="https://freight.cargo.site/t/original/i/debc9ff53e5303396e46e5443f10b243e4655204fe024bffc88f2474fd5f693f/Screen-Shot-2021-11-04-at-1.20.29-PM.png" data-mid="123613020" border="0" src="https://freight.cargo.site/w/1000/i/debc9ff53e5303396e46e5443f10b243e4655204fe024bffc88f2474fd5f693f/Screen-Shot-2021-11-04-at-1.20.29-PM.png" /> <img width="1568" height="1612" width_o="1568" height_o="1612" data-src="https://freight.cargo.site/t/original/i/d3d7014915588b6252217ef2603eacd004e4ffedb5dde04bd59e790391fe2711/Screen-Shot-2021-11-23-at-11.33.11-AM.png" data-mid="125459491" border="0" src="https://freight.cargo.site/w/1000/i/d3d7014915588b6252217ef2603eacd004e4ffedb5dde04bd59e790391fe2711/Screen-Shot-2021-11-23-at-11.33.11-AM.png" /> Initial prototypes explored several design directions Testing We focused on analyzing several prototypes as well as testing similar functionality found across competitors sites. Findings showed increased engagement around enhanced filtering functionality within the prototypes while also improving their comprehension of product categories. <img width="1090" height="687" width_o="1090" height_o="687" data-src="https://freight.cargo.site/t/original/i/0f8a4a90bfdd791e62f2ca3ee3d92d484acc2fa1b51f74b4e66d55580e573d75/PLP---Filters.jpg" data-mid="123604627" border="0" src="https://freight.cargo.site/w/1000/i/0f8a4a90bfdd791e62f2ca3ee3d92d484acc2fa1b51f74b4e66d55580e573d75/PLP---Filters.jpg" /> <img width="1090" height="687" width_o="1090" height_o="687" data-src="https://freight.cargo.site/t/original/i/764610c267190a0de3e0a993b8a991b0d01035d3491f8fd61042ad423a126db7/PLP---Filters-2.jpg" data-mid="123609002" border="0" src="https://freight.cargo.site/w/1000/i/764610c267190a0de3e0a993b8a991b0d01035d3491f8fd61042ad423a126db7/PLP---Filters-2.jpg" /> Designs Our test results showed that prototypes of an enhanced filtering tool on the product landing page both allowed users to shop in a format that they were accustom to, while providing useful information that would supplement their understanding of our product categories. Having validated a solution we moved toward implementing the feature on the site. This involved leading a design and copy team to finalize designs and developement, and partnering with the merchandising team to determine where the feature will live and what products to highlight. <img width="2772" height="1774" width_o="2772" height_o="1774" data-src="https://freight.cargo.site/t/original/i/268fc995f9cab5c10aa2d472288707047ce5a6b555c5fdf0b02241dad2f0a320/PLP-Layering---Design.jpg" data-mid="124393072" border="0" src="https://freight.cargo.site/w/1000/i/268fc995f9cab5c10aa2d472288707047ce5a6b555c5fdf0b02241dad2f0a320/PLP-Layering---Design.jpg" /> <img width="2772" height="1774" width_o="2772" height_o="1774" data-src="https://freight.cargo.site/t/original/i/d326fa3af05d058db2e74aa4f9be2fac249f23027299b0fa82d91829803345c0/PLP-Layering-Select---Design.jpg" data-mid="124393073" border="0" src="https://freight.cargo.site/w/1000/i/d326fa3af05d058db2e74aa4f9be2fac249f23027299b0fa82d91829803345c0/PLP-Layering-Select---Design.jpg" /> Outcomes Originally this project was brought to our team as a solution based around recreating a product seen on other ecommerce sites. Instead we first took a step back to defined key metrics that would determine success. Then we leveraged customer research to reframe the request accounting for known customer behaviors and used early testing to a validate concept prior to implementing on the site. https://davidkiker.com/Benchmark-Testing-Process Wed, 27 Oct 2021 23:17:27 +0000 David Kiker https://davidkiker.com/Benchmark-Testing-Process Benchmark Testing ProcessEstablishing regular benchmark testing as an internal process and a way to track metrics across The North Face’s digital products to deliver continuous value against them. BackgroundWithin The North Face work has traditionally been brought to the design team with the idea of creating specific tools. I brought this project to our leadership team with the mission of shifting how the team generates work, moving from a process based on requested outputs, to one that identifies user behaviors and generates work based on shifting or optimizing them. RoleMy role involved conducting interviews with stakeholders to determine what products and tasks across the site to focus on. Working with site testing coordinators and the analytics team to collect measurements and conduct testing. Partnering with teams to interpret findings and prioritize work. ProcessI created a process overview that would map the individual phases of the benchmarking program. For the purposes of establishing the practice, most of the effort in this body of work revolved around determining what to measure and how to measure it. Once that was completed measurements were collected to establish a baseline.&nbsp; <img width="2022" height="476" width_o="2022" height_o="476" data-src="https://freight.cargo.site/t/original/i/371d498d6a6347800089cfe4d3856ec1f185899a1f0357f7c7b2e2de425fc073/Screen-Shot-2021-10-27-at-5.59.28-PM.png" data-mid="122895777" border="0" src="https://freight.cargo.site/w/1000/i/371d498d6a6347800089cfe4d3856ec1f185899a1f0357f7c7b2e2de425fc073/Screen-Shot-2021-10-27-at-5.59.28-PM.png" /> Based off NN Group’s&nbsp;benchmarking verticalFuture work in this program will largely happen in steps 3-5 using the findings found here as a baseline to gauge performance and identify areas for product owners and stakeholders to generate work against. MeasurementsThe goal of this step was to determine what 4-5 actions or objectives we want users to take or complete when they reach the site. I conducted interviews with stakeholders and product owners to answer the following questions, then worked with leadership to prioritize the top tasks. What user group to target? What product(s) to focus on?Which tasks or features to measure? Product to evaluateLoyalty BOPISFavoritingProduct filters Potential Task Signing up for loyaltyMake a purchase using BOPIS Favoriting several itemsMake a purchase using product filters Using Google’s HEART framework I selected metrics that can be repeatedly collected to track each task. Outcomes After determining which tasks to track, we collected measurements. I am using product filters as an example to show tested and tracked metrics for an individual task. ProductProduct filters TaskMake a purchase using product filtering MetricTime on taskClick rate MethodologyQualitative user testingAnalytics I worked with the analytics team to understand click rate of the filters and conducted unmoderated user testing to gather qualitative insights. Testing suggested that despite expressed interest in temperature rating as a product characteristic, users engagement with the filter was low as a result of unclear language. Analytics supported this showing temperature rating as the third most clicked filter(30%) but with a highly skewed click distribution within the sub-categories warm(&gt;9%) and warmer(&gt;9%) warmest(48%). <img width="1090" height="687" width_o="1090" height_o="687" data-src="https://freight.cargo.site/t/original/i/bbd707d994776aee5402f9958686c7bcaf5412ae38c59e4409b2479869198047/PLP---Filters.jpg" data-mid="122970380" border="0" src="https://freight.cargo.site/w/1000/i/bbd707d994776aee5402f9958686c7bcaf5412ae38c59e4409b2479869198047/PLP---Filters.jpg" />This established metrics for the click rate on product filters to serve as a baseline. Along with insights from our usability testing we can now write a user problem statement to create work against with clear metrics to target. Future IterationsA user problem statement and associated metrics allows stakeholders and product owners a way to create a roadmap for product&nbsp;improvements across the site. Test results and analytics for future iterations of product filters can be looked at in relation to our baseline metrics collected here. Process Impact The North Face collects a lot of data and analytics across it’s digital properties. Harnessing this information to guide work conducted by design teams and others to improve the user experience is still being realized. This work will help teams use metrics to identify areas of need, frame problems and track the delivered value of iterations through repeated testing. https://davidkiker.com/Product-Page-Redesign Fri, 10 Jun 2016 19:20:57 +0000 David Kiker https://davidkiker.com/Product-Page-Redesign Product Page Redesign A blue sky approach to elevating the product detail page using customer research findings. ObjectiveAs The North Face considers ways to enhance its digital product presentation, this project took a blue sky approach to visually rethink the buy box and the image gallery on The North Face’s product detail page.The focus of this work was to optimize the digital experience and enhance the presentation of key consumer categories while relying on customer insights to drive the design process and help better understand and address user goals and behavior. <img width="1090" height="687" width_o="1090" height_o="687" data-src="https://freight.cargo.site/t/original/i/b6555449730828c00ba7167054a3e0dd2fa670aaf7c2efbb83bbbe413fc7de9c/PDP---mobile.jpg" data-mid="83690462" border="0" src="https://freight.cargo.site/w/1000/i/b6555449730828c00ba7167054a3e0dd2fa670aaf7c2efbb83bbbe413fc7de9c/PDP---mobile.jpg" /> <img width="1090" height="687" width_o="1090" height_o="687" data-src="//freight.cargo.site/t/original/i/18bfe667bfba107715e52b57fcd333127a9ea71dcadb4eab8a2372ae928b40ad/PDP---mobile.jpg" data-mid="83606757" border="0" style="width: 543.375px; height: 342.476px; display: none;"> <img width="1386" height="887" width_o="1386" height_o="887" data-src="//freight.cargo.site/t/original/i/048dc8df5142bd35f2bf3032d35530576a62b3387e5b779b2f81069ca1992a46/PDP---desktop.jpg" data-mid="83612028" border="0" style="width: 543.375px; height: 347.744px; display: none;"> <img width="1386" height="887" width_o="1386" height_o="887" data-src="https://freight.cargo.site/t/original/i/abb9f3866d66525a4d40838bce1777398416857007248049a37f880188f5de70/PDP---desktop.jpg" data-mid="83690460" border="0" src="https://freight.cargo.site/w/1000/i/abb9f3866d66525a4d40838bce1777398416857007248049a37f880188f5de70/PDP---desktop.jpg" /> <img width="1386" height="887" width_o="1386" height_o="887" data-src="https://freight.cargo.site/t/original/i/31aa76f433457f3d9a06471b3acbbd6c1812f8a71a658809544b26e5f2558767/Optoutside---Detail.jpg" data-mid="85624870" border="0" src="https://freight.cargo.site/w/1000/i/31aa76f433457f3d9a06471b3acbbd6c1812f8a71a658809544b26e5f2558767/Optoutside---Detail.jpg" /> Process The work utilized several usability audits performed on the end-to-end shopping experiences within thenorthface.com as well as qualitative user tests performed on the product detail page specifically. Based on the results of these, we targeted several pain points as areas of focus to address in redesigning the page. &nbsp; Image gallery Product specifications Sizing Image gallery Users called out product photography as being the most important piece of information on the page and critical to evaluating a product and making a purchasing decision. The image gallery makes use of large photography to give the page an elevated look and feel and enhance fine details within the imagery. <img width="1090" height="687" width_o="1090" height_o="687" data-src="https://freight.cargo.site/t/original/i/139202a8a1cb59e6505ae874bd948953e5d1f87452dd2af802ddbbd30fe5a3d0/Chapter-1---mobile-Copy-3.jpg" data-mid="85624864" border="0" src="https://freight.cargo.site/w/1000/i/139202a8a1cb59e6505ae874bd948953e5d1f87452dd2af802ddbbd30fe5a3d0/Chapter-1---mobile-Copy-3.jpg" /> Product specifications On desktop, product specs are shown along side the product photography adding both context and clarity. Certain specs are given further definition with tool tips and detached imperial/metric values. <img width="1386" height="887" width_o="1386" height_o="887" data-src="https://freight.cargo.site/t/original/i/7dbcb7d95a0db5a515fb497b24f756171b46a902780f5be162c3502389a2472f/Desktop---Detail-01.jpg" data-mid="85624866" border="0" src="https://freight.cargo.site/w/1000/i/7dbcb7d95a0db5a515fb497b24f756171b46a902780f5be162c3502389a2472f/Desktop---Detail-01.jpg" /> <img width="1386" height="887" width_o="1386" height_o="887" data-src="https://freight.cargo.site/t/original/i/93b45f1949abd3283abae561d5240fe4625bfcd5d9c3bbd16c18efbcf4f77c61/Desktop---Detail-02.jpg" data-mid="85624867" border="0" src="https://freight.cargo.site/w/1000/i/93b45f1949abd3283abae561d5240fe4625bfcd5d9c3bbd16c18efbcf4f77c61/Desktop---Detail-02.jpg" /> <img width="1386" height="887" width_o="1386" height_o="887" data-src="https://freight.cargo.site/t/original/i/63e96224c7a6eab145aa8e1d74fb98622ebde6ba38b56bea848ae824765b0f33/Desktop---Detail-03.jpg" data-mid="85624869" border="0" src="https://freight.cargo.site/w/1000/i/63e96224c7a6eab145aa8e1d74fb98622ebde6ba38b56bea848ae824765b0f33/Desktop---Detail-03.jpg" /> SizingModel’s sizing information is integrated with product imagery where applicable helping users assess fit, while a size chart and fit guide provide measurement details of the product.<img width="1386" height="887" width_o="1386" height_o="887" data-src="https://freight.cargo.site/t/original/i/31d916d0408bc8befbf781ebabdc15ef2c009775953911d51f0cefd1b6819b89/Desktop---size-chart.jpg" data-mid="123606156" border="0" src="https://freight.cargo.site/w/1000/i/31d916d0408bc8befbf781ebabdc15ef2c009775953911d51f0cefd1b6819b89/Desktop---size-chart.jpg" />OutcomesSince the projects completion various aspects have been adopted and pulled into the existing product detail experience, including favoriting, model sizing information and size charts. https://davidkiker.com/Jamie-Lynn-20-Year Wed, 03 Jun 2015 05:51:41 +0000 David Kiker https://davidkiker.com/Jamie-Lynn-20-Year Jamie Lynn 20 Year BackgroundA retrospective celebrating the 20 year career of professional snowboarder, artist and musician Jamie Lynn. This digital experience was the cornerstone of a comprehensive campaign, serving as a tribute to showcase his art, photographs and a unique multi-brand product collection from Vans, Dragon Eyewear and Lib Technologies. <img width="670" height="500" width_o="670" height_o="500" data-src="https://freight.cargo.site/t/original/i/145cb10952eb283d07a6e428a344761392276fca2651a3eb5174609f8a79e137/Jamie-20-Product.jpg" data-mid="82040687" border="0" src="https://freight.cargo.site/w/670/i/145cb10952eb283d07a6e428a344761392276fca2651a3eb5174609f8a79e137/Jamie-20-Product.jpg" />Jamie's Mountain Wave artwork served as the unifying piece across three brands, tying all of the products in the collection together and paying tribute to his background in snow and surf. <img width="920" height="600" width_o="920" height_o="600" data-src="https://freight.cargo.site/t/original/i/5cd62fa60a3841386e1b8cb5517cf4d000a7b427954ac0ba3a65fd2dd1ee5ebf/Jamie-Overview.jpg" data-mid="82040691" border="0" src="https://freight.cargo.site/w/920/i/5cd62fa60a3841386e1b8cb5517cf4d000a7b427954ac0ba3a65fd2dd1ee5ebf/Jamie-Overview.jpg" /> ExperienceArchived photography and quotes from the sports most influential individuals, the experience relied on full screen imagery and a single page scrolling format to give it a feel as though flipping through a print magazine. <img width="670" height="500" width_o="670" height_o="500" data-src="https://freight.cargo.site/t/original/i/baae212abff9495b19262e115a479e9e5e914144cefcacf4ea43db10e360e728/jamie-01.jpg" data-mid="82040688" border="0" src="https://freight.cargo.site/w/670/i/baae212abff9495b19262e115a479e9e5e914144cefcacf4ea43db10e360e728/jamie-01.jpg" /> <img width="670" height="500" width_o="670" height_o="500" data-src="https://freight.cargo.site/t/original/i/4d1f4d1abd82e9967ab74ba71027bd5ff8f258e934512597d34a919591c1f61f/jamie-02.jpg" data-mid="82040689" border="0" src="https://freight.cargo.site/w/670/i/4d1f4d1abd82e9967ab74ba71027bd5ff8f258e934512597d34a919591c1f61f/jamie-02.jpg" /> <img width="670" height="500" width_o="670" height_o="500" data-src="https://freight.cargo.site/t/original/i/dcb7c1909ce893eaae9aaf840628ea3a440c0caad675abe849a66a44d0e2386b/jamie-03.jpg" data-mid="82040690" border="0" src="https://freight.cargo.site/w/670/i/dcb7c1909ce893eaae9aaf840628ea3a440c0caad675abe849a66a44d0e2386b/jamie-03.jpg" /> Digital Campaign The digital campaign included email, social, contest giveaways and paid media. Banner ads, site takeovers and site gates on websites such as Transworld Snowboarding, Snowboarder and Yobeat all served as drivers to the experience. <img width="670" height="500" width_o="670" height_o="500" data-src="https://freight.cargo.site/t/original/i/42c3b08c9f3cb4e71003f59a0fdb0ed5b560e10b271310dd1818bd6ccea6bb6b/jamie-social.jpg" data-mid="82040692" border="0" src="https://freight.cargo.site/w/670/i/42c3b08c9f3cb4e71003f59a0fdb0ed5b560e10b271310dd1818bd6ccea6bb6b/jamie-social.jpg" /> <img width="670" height="500" width_o="670" height_o="500" data-src="https://freight.cargo.site/t/original/i/b21db27ae72540220e6c0a81d86271886c52278e01d2bd414496a8910298c5fc/jamie-social-02.jpg" data-mid="82040693" border="0" src="https://freight.cargo.site/w/670/i/b21db27ae72540220e6c0a81d86271886c52278e01d2bd414496a8910298c5fc/jamie-social-02.jpg" /> Site takeovers on Snowboarder and Yobeat provided an entry point into the experience ProcessActing as the digital art director I oversaw the the site experience from concpet to completion including sitemapping, wireframing, design and photo curation as well as the creation of all digital assets. https://davidkiker.com/Resume Wed, 24 Jun 2015 23:24:07 +0000 David Kiker https://davidkiker.com/Resume Resume Contactdavidkiker@gmail.com Experience2022 to 2023VF Corporation&nbsp;Senior UX DesignerDesigning products and site experiences validated through research and user testing that drive business success and deliver customer outcomes for The North Face. 2019 to 2022 The North Face UX/UI Art Director Working cross-functionally to create unique and engaging end-to-end digital marketing experiences rooted in best practices, research and accessibility. 2016 to 2019 REI Co-op UX Designer Responsible for taking ideas from concept to completion, designing features and functionality across multiple touch-points, while helping define success metrics and KPIs. 2015 to 2016 K2 Sports Interaction Designer Creating interactive marketing and sales pieces including websites, microsites and advertising campaigns focused on driving site interaction and user engagement. 2011 to 2015 Mervin Mfg Interaction Designer Responsible for leading design and brand direction across all of Lib Tech and Gnu’s digital touch-points. 2011 to 2014 Pow Gloves Visual Designer Working to design and develop online marketing and sales assets, as well as content management centered around products on the Pow Gloves website. 2011 to 2012 Creativello Motion Designer Responsible for visual direction and animation, working with another designer to take promotional videos from concept to completion. 2009 to 2010 The Ski Journal Graphic Designer Interning as a graphic designer I primarily worked with layouts, typography and photos selections for articles featured in The Ski Journal, Frequency Magazine and The Fly Fishing Journal. Education2010 Western Washington University Graphic Design Bachelor’s Degree in Graphic Design, focused in New Media. Awards &amp; Achievements2021 Half Dome Award Nominee 2 x Anderson Award NomineeNewsweek’s - America’s Best Online Shops 2021 Agile &amp; Lean MethodologiesIDEO U Design Thinking https://davidkiker.com/About Mon, 11 Jan 2010 06:39:22 +0000 David Kiker https://davidkiker.com/About About <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/2da74ca4c8a735c8e16519ce80c6695b51e5d166d2b0df01673de39ce4669609/Profile.png" data-mid="118155102" border="0" src="https://freight.cargo.site/w/1000/i/2da74ca4c8a735c8e16519ce80c6695b51e5d166d2b0df01673de39ce4669609/Profile.png" /> Hi there, my name is David. I am an UX designer based in Seattle, WA. An advocate for the needs and goals of the user, I am interested in telling stories through thoughtfully designed products and unique digital experiences. I am versed in leading the process of taking complex tasks and transforming them into intuitive and accessible products that both inspire and engage. Check out my resume.